About Wiggle
Wiggle is a small-dog brand for the under-25-lb crew.
We started Wiggle after watching close friends and family struggle to
find gear that actually fit their small dogs. Every harness was sized
for medium dogs, scaled down. Every carrier was "cat and small dog"
hybrid that didn't really fit either. Every "small dog" product was
designed by someone who clearly hadn't met a Frenchie, a Dachshund,
or a Chihuahua.
So we built something different.
Wiggle exists for dogs under 25 lbs — the breeds that get an
afterthought in most pet stores. Frenchies. Dachshunds. Chihuahuas.
Yorkies. Mini doodles. Pomeranians. Boston terriers. Pugs. The
whole pint-sized pack.
Everything we sell is sized for them, designed with their bodies
in mind, and built to actually fit. Not scaled-down. Not "for cats
or small dogs." Just made for small dogs.
We test, curate, and stand behind everything we sell.
Not everything is made by us yet, but everything is chosen by us —
because it's gear we'd put on the dogs we love
A note on Frenchies. Frenchies are at the heart of how Wiggle started
— they're the breed that showed us what was wrong with the small-dog
market in the first place. You'll see them featured heavily in our
content and product selection, but our gear is designed for the full
range of small breeds.
What we believe:
- Small dogs deserve gear made for them, not adapted for them.
- "Fits all sizes" usually means "fits no sizes well."
- The best products solve specific problems for specific dogs.
- Returns should be easy. Customer service should be human.
Quality should be obvious.
If you have a small dog, you're our person. Welcome to the pack.
— The Wiggle team
